Safal introduces branded pulses in Kashmir

NEW DELHI: Safal, the fruit & vegetable arm of Mother Dairy Fruit & Vegetable Pvt. Ltd.on Tuesday  announced the launch of branded Safal Pulses in the valley of Kashmir. These are unpolished, enriched with natural protein and are hygienically sorted and graded to offer quality product.

Safal pulses will be available in 14 variants namely Moong Dhuli, Moong Chilka, Arhar Dal, Chana whole (Kala Chana), Chana Dal, Kabuli Chana, Rajma Chitra, Yellow pea dal, Masur Dhuli (Malka red), Masur whole, Urad whole, Rajma Red, Urad Chilka, Moong whole.

Speaking on the launch, Pradipta Kumar Sahoo, Business Head – Horticulture, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “At Safal we have always been committed to offer healthy fruits and vegetables which are naturally ripened or grown. Strengthening the same commitment, we are now launching Safal Pulses that are natural, unpolished, hygienically sorted & graded and are high on nutrition thus meeting all food safety standards.”

He further added, “Brand Safal since its inception has always strived to develop a strong eco-system by bringing in rural prosperity through empowering farmers, women and providing a direct linkage to the consumers thus building a sustainable business environment for all.”

The newly launched Safal Pulses will be available in attractive consumer packs of 500 gms and 1 kg and are priced in the range of Rs. 50 – 135 per kg. These pulses will be made available at over 3000 retail outlets across the region in coming months. Safal pulses go through 2 stage cleaning process to ensure quality product reaches the consumers offering taste and nutrition.