HYDERABAD: With increasing demand for Cow Milk, Mother Dairy announced the launch of Cow Milk variant for consumers across Hyderabad region on Thursday. The newly launched variant will be available in 500 ml pack size priced at Rs 20.
Speaking about the launch, Mr. Sandeep Ghosh, Business Head – Milk, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, ‘Cow Milk has been an integral part of our heritage which is well engrained in our tradition for its varied health benefits. With evolving consumer needs, the awareness for Cow Milk has been increasing, paving way for its demand by mothers, as a healthy and safe alternative meeting vital needs of their children. In our efforts to cater to essential dietary requirements of young children between 2 – 7 years Mother Dairy has launched Cow Milk, which offers optimum fat content with necessary nutritional intake and easy digestibility. I am confident that our newly launched variant will appeal to our consumers.’
Mother Dairy’s Cow Milk is homogenised, which assists in even distribution of the protein and fat globules and at the same time it is easy for digestion. In addition, cow milk also contains beta carotene which is useful for improving eyesight. The newly launched variant will offer 3.5% FAT and 8.5% SNF (Solid Not Fat).
Mother Dairy’s Cow milk will be available at select 4000-5000 retail outlets across the Hyderabad region. The brand will soon be launching a 360° campaign with ATL and BTL initiatives to enhance the awareness levels amongst the target audience.
The Company through its extensive retail network across the region markets a complete range of Milk variants including Full Cream Milk, Toned Milk and Double Toned Milk.